Paul Rixon's American Television on British Screens: A Story of Cultural PDF
By Paul Rixon
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Extra resources for American Television on British Screens: A Story of Cultural Interaction
In the first instance, British broadcasters might well change the American text, for 30 American Television on British Screens example they might edit it. Likewise, the American programme will be shown within a British supertext, one with which it might interact dynamically creating different and new meanings and experiences. Also, the supertext or television schedule exists within a larger national context and history, which has its own practices, conventions, regulation and ways of working, which might affect the wayan American programme is used and experienced.
As a CBS report noted in 1950, they can be scheduled at times that are best for their own maximum growth; and once established, they can be held at strategic points throughout the week's schedule, in time-periods that then become 'anchor-points' in the winning of a great network audience. Carefully placed throughout the schedule, these anchor-points naturally attract other audience-seeking programs. (Cited in Boddy, 1993: 95) They were formulaic, so viewers would know what they would be watching in advance, though the story would be different each week; and were made in huge numbers, compared to most British shows.
211). This is the same for many of the other work written by those who 36 American Television on British Screens worked in the industry. American programmes are mentioned, there is interest and a concern, but there is little concerted analysis of their role in British television. It might be argued that these works, sometimes covering between fifty and eighty years of broadcasting history, with a primary focus on the British broadcasting context, have little space to touch on such extraneous programmes and issues in much detail; this is true.
American Television on British Screens: A Story of Cultural Interaction by Paul Rixon